Use of Cookies & Similar Technologies
We use cookies and other similar technologies (e.g. web beacons, tracking pixels, scripts, fingerprinting, and local
storage) to deliver content specific to your interests, track your website activity, help our Sites remember you, enhance
your online experience with us, and provide you with information you’re most likely to need. Cookies are small pieces
of text used to store information on web browsers. Cookies and any technology that serves a similar purpose as a
cookie in the context of tracking users/devices, identifying users/devices, processing information that users or their
devices send to or through the Site, or building consumer profiles are included in our use of the term “cookie” for the
purpose of this Privacy Policy. We, our service providers, or third-parties (e.g., advertisers and social media) may use
and/or receive information from “first-party cookies” or “third-party cookies” as described below.
Cookies are first categorized by who places them or who is intended to receive information from them (first-party vs.
third party), and secondly by their purpose.
1. First-Party and Third-Party Cookies
• First-Party Cookies: First-Party Cookies refer to cookies that are created or placed by us. Many first-party
cookies are essential cookies as described below.
• Third-Party Cookies: Third-party cookies refer to any cookie that is created or placed by a third-party. A
third-party cookie often (but not always) shares or enables the sharing of information to an entity other than
our own Sites.
We employ a holistic approach to determine if a cookie is classified as “first-party” or “third-party” including the
domain that creates the cookie; the cookie’s domain attribute; and the domain of the server to which network requests
that transmit information related to the cookie are sent. Accordingly, under this definition, even cookies with a first-
party domain attribute may be classified as a “third-party cookie” if the cookie is set by, used by, or shared with a third
party.
2. Cookie Purpose Categories
• Essential Cookies: Essential cookies refer to cookies that are critical for the functioning of a website. These
cookies enable basic features such as page navigation, and access to secure areas of the website. Essential
cookies are typically used to maintain a user's session, store authentication information, hold shopping cart
items, comply with state or federal laws (e.g., accessibility or cookies preferences), and ensure the security
of transactions. Without these cookies, a website may not work or may not be able to provide certain basic
services or features, and its performance may be affected. Essential cookies can be first-party cookies or
third-party cookies. Our Sites do not support an inherent mechanism to allow users to opt-out of essential
cookies.
• Functional Cookies: These cookies allow the Sites to remember choices made by the user, such as language
preferences, login details, or region selection, to provide a more personalized experience. These cookies also
allow optional functionality, like chat modules, payment calculators, and service scheduling tools, to run.
Functional cookies are also used to improve the functionality of the Site, such as by tracking errors. In the
absence of these cookies, the website will still function, but certain features or enhancements may not be
available or may have limited functionality.
• Marketing Cookies: Marketing cookies consist of two subcategories of cookies:
o Analytics Cookies: These cookies collect and transmit analytics and statistical information about
how visitors use a website. These cookies help website owners understand how visitors interact with
their site. The information gathered may include the number of visitors to the site, the pages they
visited, the average time spent on the site, and the referring websites. This data is then used to
improve the website's performance, content, and user experience. By analyzing visitor behavior,
website owners can identify areas that need improvement, optimize their site for better engagement,
and make data-driven decisions to enhance their online presence. (Note: not all analytics cookies
are used for marketing purposes.)
o Targeting Cookies: Also known as targeted advertising cookies and cross-context behavioral
advertising cookies, these cookies are used to deliver advertisements that are more relevant to users
based on their interests and browsing behavior. These cookies collect information about a user's
online activities (including by uniquely identifying the user and/or user’s browser and device), such
as the websites they visit, the pages they view, and the links they click. This data can then be used
to create a profile of the user's interests, which allows advertisers to display targeted ads that are
more likely to be of interest to the individual. They are also used to limit the number of times an ad
is shown and to help measure the effectiveness of advertising campaigns. Targeting cookies can also
be used for retargeting, where ads for previously viewed products or services follow the user across
different websites. The purpose of targeting cookies is to improve the effectiveness of online
advertising by showing users ads that are more aligned with their preferences and interests.
Users may opt-out of cookies as described in the cookie banner that appears when first visiting our Sites. Additionally,
users can opt-out of marketing cookies by using a browser or plug-in that supports Do Not Track (“DNT”) or Global
Privacy Control (“GPC”), by submitting an opt-out request (see this Privacy Policy for more info), or as otherwise
described in this Privacy Policy.
Additional Information about Cookies.
Some web browsers offer settings that allow you to choose whether cookies are set by the websites that you visit.
These controls vary by browser, but may allow you to disable all cookies, disable cookies for individual websites, or
notify you whenever a cookie is set. Please note that if you disable cookies, you may still use our website, but your
ability to use some features or areas of the Site may be limited.
Our Sites may use products, such as Google Analytics, to measure how you interact with our Sites and to improve
your user experience. For more information on Google Analytics, its privacy practices, and opt-out mechanisms,
please visit the Google Analytics Security and Privacy Principles page
at https://support.google.com/analytics/answer/6004245?hl=en. For Google’s privacy policy and instructions on
opting-out of Google Analytics, please visit https://tools.google.com/dlpage/gaoptout.
The Network Advertising Initiative also offers a means to opt-out of a number of advertising cookies. To learn more,
please visit www.networkadvertising.org. Note that opting-out does not mean you will no longer receive online
advertising. It means that the company or companies from which you opted-out will no longer deliver ads tailored to
your preferences and usage patterns.
Note that this Site's cookie banner and privacy settings will only opt you out of the future tracking and sharing by
cookies that are deployed by our Sites. In order to manage the information sharing and advertising cookies not
deployed by our Sites (e.g., other third-party companies' cookies that are already tracking you), you may want to
consider using one of the consumer choice tools created under self-regulation programs, such as the US-
based https://optout.aboutads.info/?c=2&lang=EN choices page.